Internet Marketers and Marketing Trends
The coming of social media and smartphones have made internet marketing evolve in the last few years . A lot more people are doing business online and internet marketing has been used by business owners as the place where they are able to display and promote their products and services.
Every year marketing trends change. Complying with the latest trends is important for business owners, because these trends also comply with the policies given by Google and Bing, the biggest internet search engines, and the biggest internet marketing platforms.
Below are some of the internet marketing trends that we can expect to see in the present year.
Video Ads will see a growing trend this year because they are now accepted by search engines in their search results page. We already have YouTube as the main player behind these video ads, and now also Facebook and Bing are allowing the posting of video ads on their platform. We can see here an increase in video based advertising. Internet marketers here have a great opportunity using video ads.
Now people are more into mobile phones rather than the desktop, and this means that mobile ads will gain greater impact. Mobile websites and apps should be the place where internet marketers can begin their ad campaigns. It is an opportunity that online marketers need to grab. This has resulted in the increase of mobile ad agencies which will soon dominate the market.
Using social media for online marketing is still continuing to grow even though it has been around for a long time now. The reasons for this is because social media users are still increasing on a daily basis. Now even in rural areas, there is already internet coverage, and these are the people who have recently joined in social media watch. Your target audience will always be on Facebook, Twitter, and instagram. Creating a buzz in whatsapp marketing is also a growing trend. With all these, the social media platform is still one way that marketers can gain exposure.
It can be possible for mobile apps to replace the websites soon. The importance of having a mobile app is increasing daily. Having a mobile app for your business gives them a lot of coverage and this is the reason why investing in apps is going to be a big way of digital marketing this year.
Search engine marketing (SEM) is also gaining ground. With the spots in Google and Bing offered for SEM, we can expect it to gain more ground. Getting the keywords right makes SEM a great way of marketing your business. Internet users are still increasing greatly so that we can see that SEM will also be increasing and can become a top marketing trend.
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