We all know that the social profiles are being used for business in modern era and a lot of individuals shop over social platforms. They have given a significant boost to existing businesses while others have a chance to start working from home and make some serious money. Instagram is one of the biggest social attractions with over 500 million active users daily, with 80% of the people that follow a minimum of one business account.
Considering the interest of people in business accounts, Instagram is looking to capitalize on the ecommerce capabilities of the platform. They have been developing new options for sellers as well as for shoppers and the shopping tag feature is the latest addition to its ever-expanding catalogue of options. With an intent of assuring that businesses get better sales while people find it easy to get their hands-on relevant items, here are three new additions to the latest update of Instagram.
A new section is being added to the profile of the individuals with the name of ‘shopping collections’ where they can store the items that they are interested in. Much like the ways you save the posts, whatever you are saving, relevant to shopping, will go to the particular section in your profile. It resembles much like a wish list and works on the same principle as the previous saving post option that already exists.
All you have to do is to tap the ‘save’ button at the right bottom of a post. If it is labelled a product in the Instagram’s diary, it will go right away to your shopping collection.
Shop on business profiles
For anyone who is having a business profile, Instagram has made it very easy to keep the business and social posts separate. While you can capture the attention of the individuals with luring posts, the shop tab is introduced for business profiles. Here, people will be able to browse the items, stuff you post with the shopping tag enabled.
The shopping tag functionality is automatically embedded to the post as you enable it, making this a product which you can sale over the platform, as well as a post that goes to the ‘shop’ section of your business profile.
Shopping tags in videos
Perhaps the coolest thing that you will come across and something that I personally found very interesting was the shopping tag feature in videos. For some Instagram followers which you can get from instaboostgram, it certainly isn’t the tags but it is essentially the same thing. As the video is played, you get a chance to list the products or items which are featured in it. For instance, if there is a person riding and electric bike, you can add a ‘shopping tag’ where you will give information about the bike being ridden along with its price, while the video may lure a lot of people in purchasing it.
The Instagram community is certainly interested in shopping and the platform is doing its best to make sure that both sellers and buyers have decent flexibility. With the new features being added, there will be a big boost to ecommerce on Instagram and potentially a lot more products being sold than previous seasons.