DigitalOne will have top experts worldwide presenting topics on Social Media Implementation, Case Studies of Social Media Success Stories, Content Marketing, Online PR and The Billboards of the Web: Display Advertising.

The event will also include an interactive panel discussion between speakers and the audience for a questions and answers session and open dialogue.

Registration is now open. Please click here to register.

Billboards of the Web – Display Advertising

by Husam Jandal

Display ads are seen on almost every page on the web today, yet it is usually considered the underdog of online advertising. Contrary to what most people think, display advertising is not a dying medium. Studies this year have shown that the declining clickthrough rates we experienced in previous years have now reached a plateau at 0.09%, falling from a fractional 0.15% in 2008.

Display advertising is an essential online marketing tool that has many benefits over other mediums. Direct measuring, tracking and targeting aside, it is one of the best tools for traffic generation and branding.

The Billboards of the Web will consist of assessments of the growth and future of display advertising, why it is still a chosen favourite among many brands and the reasons for successful display advertising campaigns.

The current trends and techniques in this field will also be covered and will give us a closer look at the way marketers use display advertising and how viewers perceive these ads.

The final key topic is the debate between PPC and Display ads. Which medium should advertisers choose and will display ads ever outperform PPC.

The Social Company – Implementing a Social Media Strategy
Social Media Deep Dive – Social Media Case Studies

by Francois Muscat

If you are a marketer, then this presentation is for you. We cover everything from assessing your social readiness to monitoring the success of your campaigns.
After attending this presentation you will have an understanding of what it takes to implement a social media marketing strategy for your business.

Online Publicity Pays – Online PR

by Tracy Spence

The future is here, and all we need to do is understand how to exploit it for your business!

Public Relations are one of the oldest Marketing tricks known to mankind. Stories of great pubic achievement have been recorded as early as the 1sy century B.C. Public Relations are used widely today to help promote companies and their brands.

With the Internet being a greater part of our lives than ever before, and still growing, Online PR is a field that many are using with great success.

Tracy Spence will outline the history of PR, delight with stories of how others use PR successfully and not so, and show you how some simple things you can do to help you use Online PR in your business.

Tracy has been using PR successfully in her business for many years and has introduced it to her clients across the UK with outstanding results.

Content Strategies – The Missing Link

by Fahed Bizzari

People like to buy, but they don’t like being sold to.

And in the 21^st century, people turn to the web at every stage of the buying process – even before they’ve decided to buy. So what exactly is it that they’re turning to? They’re turning to content; they’re searching for it, browsing through it, sharing it, recommending it, reading it, watching it, listening to it and, eventually, developing relationships with the businesses that produce it.

But if your business isn’t producing it, then its other businesses that are engaging prospects and it’s those businesses that they’re buying from.

Panel Discusssion

The DigitalOne panel discussion will be an opportunity for exchange of questions, opinions and ideas between speakers and the audience on topics relating to the DigitalOne theme.